Best overall
Semrush
Best for: Agencies and in-house teams
9.4/10★★★★★★★★★★
- Broadest toolkit
- PPC + content + local tools
On Semrush's site
Guides and head-to-heads
Most people pay for more SEO tool than they use. These guides help you match a tool to the work you actually do: keyword research, rank tracking, site audits or client reporting.
- Best SEO tools
- Semrush vs SE Ranking
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- Semrush review · SE Ranking review
How this page was made: from each provider's official product and pricing pages and its public documentation. We haven't run a formal hands-on test for this page. When we add hands-on notes, we'll label them.
How we score
Our scores are editorial scores out of 10. They're our judgment, weighted across the criteria below, based on each provider's official product pages, pricing and documentation, plus public feedback. They aren't user ratings or lab test results, and commissions don't change them.
- Breadth of toolkit (research, audits, tracking)
- Value per price tier
- Agency reporting / white-label
- Ease of use
- Local SEO support
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