Semrush at a glance
Best for: Agencies and in-house teamsPros
- Broadest toolkit
- PPC + content + local tools
Cons
- Highest price
Semrush is an all-in-one visibility platform: keyword research, competitor analysis, site audits, position tracking, backlink analysis, PPC research and content tools.
Who it's for
- Agencies running SEO and ads for clients
- In-house teams researching competitors
- Local businesses that use the local toolkit
Who should skip it
If you track a few dozen keywords for one site, it's overkill. See budget options.
Plans and prices change. Check current pricing on the official page: www.semrush.com/prices/
How this page was made: from each provider's official product and pricing pages and its public documentation. We haven't run a formal hands-on test for this page. When we add hands-on notes, we'll label them.
Pricing
Plans and limits change often, so we link to each official pricing page rather than listing prices we couldn't confirm: Semrush, SE Ranking, Moz, Mangools. As of October 2026, Semrush lists Starter, Pro+ and Advanced plans that track 500, 1,500 and 5,000 keywords respectively.
Pros
- ✓ Broadest feature set
- ✓ Deep competitive data
- ✓ Strong content and local tools
Cons
- ✕ Expensive for solo users
- ✕ Some toolkits are add-ons
- ✕ Learning curve
Who it's for, and who should skip it
Good fit
- ✓ Agencies
- ✓ In-house SEO and content teams
Look elsewhere if
- ✕ Hobby bloggers: Mangools
How we evaluated
Scores on this page are editorial scores out of 10. We built them from official product, pricing and documentation pages, checked in October 2026, using the weighted criteria below. Advertisers do not influence our ratings, and we haven't run lab-style benchmarks for this page.
| Criterion | Weight | What we looked at |
|---|---|---|
| Toolkit breadth | 30% | Keyword research, rank tracking, site audit, backlinks, local and content tools |
| Value per tier | 25% | Limits (keywords tracked, projects, reports) per published plan |
| Agency reporting | 15% | White-label and scheduled reports, client access |
| Ease of use | 15% | Onboarding, interface clarity, learning resources |
| Local SEO support | 15% | Local rank tracking, listings and review tools |
Frequently asked questions
How many keywords can Semrush track?
Does Semrush have a free plan?
How we score
Our scores are editorial scores out of 10. They're our judgment, weighted across the criteria below, based on each provider's official product pages, pricing and documentation, plus public feedback. They aren't user ratings or lab test results, and commissions don't change them.
- Breadth of toolkit (research, audits, tracking)
- Value per price tier
- Agency reporting / white-label
- Ease of use
- Local SEO support
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