Semrush
Best for: Agencies and in-house teamsPros
- Broadest toolkit
- PPC + content + local tools
Cons
- Highest price
Moz
Best for: Link research, local listingsPros
- Domain Authority
- Moz Local option
Cons
- Narrower feature set
| Semrush | Moz Pro | |
|---|---|---|
| Breadth | Very broad | Focused on SEO |
| Signature metric | Authority Score | Domain Authority |
| Local SEO | Local toolkit | Moz Local (separate product) |
Plans and prices change. Check current pricing on the official page: www.semrush.com/prices/
Plans and prices change. Check current pricing on the official page: moz.com/products/pro/pricing
Choose Moz if you mainly want link metrics and a cleaner, focused tool. Choose Semrush if you want one tool for SEO, ads research and content.
How this page was made: from each provider's official product and pricing pages and its public documentation. We haven't run a formal hands-on test for this page. When we add hands-on notes, we'll label them.
Plans and limits change often, so we link to each official pricing page rather than listing prices we couldn't confirm: Semrush, SE Ranking, Moz, Mangools. As of October 2026, Semrush lists Starter, Pro+ and Advanced plans that track 500, 1,500 and 5,000 keywords respectively.
See our Moz review.
How we evaluated
Scores on this page are editorial scores out of 10. We built them from official product, pricing and documentation pages, checked in October 2026, using the weighted criteria below. Advertisers do not influence our ratings, and we haven't run lab-style benchmarks for this page.
| Criterion | Weight | What we looked at |
|---|---|---|
| Toolkit breadth | 30% | Keyword research, rank tracking, site audit, backlinks, local and content tools |
| Value per tier | 25% | Limits (keywords tracked, projects, reports) per published plan |
| Agency reporting | 15% | White-label and scheduled reports, client access |
| Ease of use | 15% | Onboarding, interface clarity, learning resources |
| Local SEO support | 15% | Local rank tracking, listings and review tools |
Frequently asked questions
Is Domain Authority a Google metric?
How we score
Our scores are editorial scores out of 10. They're our judgment, weighted across the criteria below, based on each provider's official product pages, pricing and documentation, plus public feedback. They aren't user ratings or lab test results, and commissions don't change them.
- Breadth of toolkit (research, audits, tracking)
- Value per price tier
- Agency reporting / white-label
- Ease of use
- Local SEO support
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